idaho web designAs far as tracking the traffic that goes to your site, Google analytics is one of the best programs you can use.

For one it is free & very easy to install into your site if you know a little about html. The way it is organized is also very simple and user friendly.

If you are wondering why you may need to track the amount of traffic that goes to your site, there are multiple reasons.

Tracking your traffic and your conversion rate will allow you to see what percentage of people that come to your site actually follow through with what it is you want them to do. (in most cases purchase a product/service) If changes need to be made they will become more obvious and in the end it will help you gain a better conversion rate. If you are marketing your site, you will also be able to see the improvement that it has, or if it lacks improvement.

Overall it is a great tool that can and will help designers, programmers, or even business owners everywhere.